About Admiral Markets
The Admiral Markets broker company commenced operations in 2001. The broker’s activities are registered and licensed by the Australian Securities and Investments Commission (ASIC). Admiral Markets now operates in more than 40 countries with a cash cycle of up to USD 40 billion. The broker holds a lifetime licence issued by the Federal Financial Markets Service. It is also regulated by the Financial Conduct Authority (FCA). Access to the FX+Project as one of their specific features. In 2002 Admiral Markets was awarded the “Forex 2012” (“Best of the Best”) by The New Europe Magazine.
- Service:
- Objectives
- Generate quality leads and experienced traders
- Increase conversion rate
- Reduce cost per lead generation across their overall accounts globally on Facebook and Instagram
Need to take in consideration that each country has their own cost per lead and live trader. The internal PPC were doing a good job, however there is always room to achieve better results, therefore Admiral Markets asked me to focus on paid social channels, while PPC specialists will focus on PPC channels ONLY.
- My Approach:
Each country has their own mentality and this is very important to consider. I suggested not to copy paste the same campaigns in all countries, each creative and ads text needs to be unique according to a country with marketing hooks, not just using the text from the website.
Working closely with the designers and compliance team, I created highly convertible campaigns. Also, I broke the “bottleneck” and created a better flow following company rules and increased productivity.
Previously, the campaigns without me were launched in 6-9 days due to compliance legal procedure. By legal government laws you cannot use all words, sentences and images, otherwise brokers can lose their licence or PPC, Social accounts will be blocked. When I have structured the flow, campaigns were launched in 2 days."
- Results:
- Reduced the CPL (cost per lead) in all countries by 30%-60% depending on the country. Saved thousands of Euros.
- Using the same dedicated budget increased real-time leads by 22%
- Increased Conversion Rate by 17%-32% (depending on the country).
Real Time Lead Generation Experts
We inhabit a digitally connected ecosystem that constantly changes and evolves; so do the ways and means we brand, promote, market and sell. There is no point solution that will work for any brand or objective
Here at Anaxeo we’re committed to making lead generation prosperous for your business in order to establish a long-term working relationship. Unlike most agencies, we offer a more consultative service and deliver leads in real-time – helping to maximise ROI. Plus, our Pay Per Lead approach means you’ll only pay for tangible results.
Our campaigns are run by real people for better campaign judgement and improved performance monitoring. This ensures your company gains not just more leads, but more conversions, more sales.
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