Almost half of small businesses are using pay-per-click ads Google or Bing ads to promote their business.
Pay per click (PPC) marketing is a type of online advertising where advertisers pay each time a user clicks on their ad. It is a form of digital advertising where advertisers can bid for ad placement in search engine results pages (SERPs).

PPC helps you find people who might want to buy your goods and services on the internet.
Before starting to advertise online, it's important to have a plan. Otherwise, you might end up wasting your time and money.

PPC ads are typically displayed at the top or bottom of search engine results pages. The most popular platforms for PPC advertising are Google Ads and Bing Ads. In a Google Ads campaign, advertisers create ads that appear in Google search results pages, as well as on other websites that are part of the Google Display Network. Advertisers bid on keywords and phrases related to their products or services, and the ads that appear in search results are determined by a combination of bid amount and relevance to the user's search query.

Some of the benefits of PPC marketing include:

  • Cost-effective:

    With PPC marketing, advertisers only pay for clicks on their ads, which can help control costs.
  • Targeted:

    Advertisers can target specific keywords, locations, demographics, and devices, which can help reach the right audience.
  • Measurable:

    PPC campaigns can be easily tracked, and advertisers can measure the return on investment (ROI) of their campaigns.
  • Quick results:

    PPC campaigns can deliver results quickly, making it an effective marketing strategy for businesses looking for immediate results.

PPC marketing can be a complex process, and it requires a thorough understanding of keyword research, ad copywriting, bidding strategies, and campaign optimization. It is important for businesses to work with experienced PPC specialists or agencies to ensure the success of their campaigns.

Anaxeo digital marketing specialists will manage your PPC campaigns professionally from the beginning to the end.