With the help of SMM, you can achieve different goals - it all depends on your marketing strategy. Here are the most popular ones:
- increasing the level of involvement;
- sales and lead generation;
- customer retention;
- increase in website traffic;
- expansion of the target audience;
- collecting feedback;
- negative feedback management;
- tracking trends and competitors;
- increasing brand awareness;
- consumer demand research.
Clearly define your goals to develop an effective SMM strategy and create relevant content for your target audience.