CRO – Conversion Rate Optimization

Conversion Rate Optimization (CRO) "Conversion Rate Optimization (CRO) is the process of optimising your website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to your newsletter.

How does an Anaxeo marketing specialist help with conversion rate optimization? And why?
By following these steps and continuously improving your website, we can increase your conversion rate and drive more business success.

What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is when we try to get more people visiting our website to do what we want them to do. We study how people use our website and find out what we can do to make it easier for them to complete the action. It could be buying something or filling out a form.

Examples of conversions


  • Purchasing a product from the site
  • Requesting a quote
  • Subscribing to a service

Examples of micro-conversions:

  • Signing up for email lists
  • Creating an account
  • Adding a product to the cart

Examples of conversions

The conversion rate is how often people do what you want them to do on your website divided by how many people visit your website. If people can do what you want them to do every time they come to your website (like buying something), you divide the number of times they do it by how many times they visit. If you sell something that people use over time (like a subscription), you divide the number of times they do it by how many people have bought it.

Conversion rate optimization means we try to make more people buy things on our website after they visit it. It's different from making sure people can find our website when they search for things on the internet.

The key to successful optimization

To get more people to buy something from a website, you need to know what needs to be changed, where to change it, and who you are trying to sell it to. This is very important to improve the performance of the site.

If you do not collect information, you may make decisions based on incorrect indicators. It is important to use both your feelings and facts, because simply using your feelings can be a waste of resources.
  • Comversion
    We care about the conversion as much as you. This is our job. Even if we create precise targeting, right match keywords, high convertible creatives and ad text, the visitor makes his final decision on the website or landing page. And you know it.
  • User experience
    We analyse your website's user experience: A well-designed and easy-to-use website can improve user engagement and increase the likelihood of conversions. Analyse your website's navigation, load time, and mobile responsiveness to identify any areas that could be improved.
  • Сustomer interaction
    We analyse your messaging: Your website's messaging should be clear and easy to understand, using language that resonates with your audience and highlights the benefits of your products or services.
  • Web design
    We analyse your website's design. A visually appealing and user-friendly design should highlight your call-to-action (CTA) buttons and draw visitors' attention to important areas of your website. We could ask you for A/B testing to try different variations of your website and track which ones perform the best by using analytics tools to track user behaviour and identify areas for improvement.
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