Building a Marketing Powerhouse for a
CryptoGambling Racoon Shooter
Case Study
Overview
  • A client approached Anaxeo before launching their innovative cryptogambling game, seeking a partner to take full control of their marketing strategy. The challenge was clear: navigating the complexities of advertising a high-risk product in a highly regulated space.

    We explained the strict advertising landscape and set expectations upfront. From technical preparation to audience building, our team took charge, crafting a robust marketing strategy across Meta, Telegram, and Twitter to generate interest and ensure a successful launch.
Our Approach
  • Technical Preparation for a Smooth Campaign Rollout:
    • Recognizing the challenges of promoting cryptogambling games, we began by setting up pre-landing pages to funnel traffic and avoid direct ad flagging.

    • Using our expertise in high-risk industries, we implemented advanced tools like anti-detect software, proxies, and account farming techniques to keep campaigns live for longer periods.

    • We tested different GEOs to analyze cost-per-click (CPC) variations and user behavior, gathering data to refine our strategy and predict launch success.
  • Warming Up the Audience Across Platforms:
    • On Meta, we started by running soft campaigns with engaging, non-flagging content to build interest without drawing platform scrutiny.

    • On Telegram, we created and grew a dedicated community by engaging users with sneak peeks, exclusive offers, and interactive content to generate excitement around the game.

    • On Twitter, we leveraged targeted ads and influencer collaborations to reach crypto and gambling enthusiasts, amplifying visibility.
  • Pre-Launch Testing and Optimization:
    • Through continuous A/B testing, we optimized creatives, landing pages, and targeting to identify the most effective strategies.

    • We showcased key metrics like CPC, click-through rates, and audience engagement to the client, giving them insights into user interest and potential conversion rates.


    • Feedback from these tests informed the final strategy, ensuring Raccoon Shooter resonated deeply with its audience before launch, driving excitement and engagement in blockchain gaming
Results
Our pre-launch efforts built a solid foundation for the game’s debut:
  • Audience Growth:
    • Telegram: Achieved substantial subscriber growth through paid advertising campaigns utilizing pre-landing pages, driving high-quality traffic and engagement.

    • Twitter: Increased visibility and engagement through influencer campaigns and targeted ads.

    • Meta: Generated a warm audience primed for conversion upon launch.
  • Market Insights:
    • Provided Granular CPC and User Interaction Insights: Delivered in-depth cost-per-click (CPC) and user behavior analytics across diverse GEOs, empowering the client to optimize targeting precision and allocate budgets strategically for maximum ROI.
    • Pinpointed High-Performance Markets: Identified and prioritized top-performing regions for the game, enabling a highly efficient and impactful market launch with reduced risk and maximized engagement.
  • Technical Success:
    • Zero Campaign Downtime: Achieved through proactive use of anti-detect tools, account farming, and pre-landing setups.
    • Maximum Scalability and Performance: Ensured through advanced analytics, A/B testing, and continuous campaign refinement.
    • Data-Driven Technical Precision: Achieved by seamlessly integrating and analyzing data from both internal and external analytics platforms, empowering precise, data-driven decisions that drive optimized campaign performance.
Why It Worked
  • End-to-End Management
    By taking full ownership of the client’s marketing efforts, we ensured every aspect—from technical setup to audience building—was executed seamlessly.
  • Strategic Pre-Launch Testing
    Testing multiple GEOs and refining creatives allowed us to validate user interest and identify cost-efficient strategies before launch.
  • Expert Navigation of Ad Restrictions
    Our experience with cryptogambling and high-risk products ensured that ads remained live and effective despite platform policies.
Conclusion
  • When this cryptogambling client entrusted Anaxeo with their pre-launch marketing, we took on the challenge of navigating a strict advertising environment and building a ready-to-convert audience. Through advanced tools, strategic audience warming, and rigorous testing, we set the stage for a highly successful product launch.
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