01Mobile & PWA
Native apps for iOS and Android when the store will have you. Progressive web apps when it will not — which, in gambling, betting, crypto and several other categories, is most of the time.
Built by a performance marketing agency rather than a development studio, which means the install is the beginning of the job rather than the end of it.
02Three Ways Onto A Phone
These are not interchangeable and the right answer is decided by your category, not by preference. A gambling operator and a dental clinic need opposite things.
| Native app | Progressive web app | Mobile site | |
|---|---|---|---|
| Home screen icon | Yes | Yes | No |
| Store approval needed | Yes, every update | None | None |
| Restricted categories | Frequently rejected | Not store-governed | Open |
| Push notifications | Full | Supported, with limits | No |
| Works offline | Yes | Partly | No |
| Build time | Months | Weeks | Weeks |
| Update speed | Days, via review | Instantly | Instantly |
| Store commission | Applies to in-app purchases | None | None |
| Discovery in stores | Search and charts | None | Web search only |
| Hardware access | Full | Camera, location, most sensors | Minimal |
03Why Apps Get Rejected
Store review is not a formality, and rejection costs weeks rather than hours. In regulated categories the rules also differ per country, so an app approved in one market can be refused in the next.
Gambling and betting apps require documented licences per territory. Crypto and trading apps face financial services requirements. Both stores publish the rules and both apply them unevenly, which is why preparation matters more than optimism.
Approved Is Not The Same As Permanent
An app that passed review can be removed later after a policy change, a market change or a complaint. Which is why operators in these categories usually run both — a store presence where it is allowed, and a PWA that nobody can take away.
04The Install Is Not The Result
A development studio hands over a build and leaves. We are the ones who then have to acquire the users, so the tracking, the onboarding and the first session are designed for that from day one.
Most app projects are measured on installs, which is the mobile version of measuring a campaign on clicks. An install that never opens twice cost you money and produced nothing.
So the build includes what makes the second session happen: onboarding that reaches value quickly, notifications with a reason to exist, and event tracking wired to deposits, purchases or qualified actions rather than to screen views.
Store listing work — title, description, keywords, screenshots — is part of the launch rather than an afterthought. It is search optimisation for a different search engine, and the same discipline applies.
05Shipped And Live
06How It Gets Built
Monitoring, fixes, updates and adjustments based on what real users actually do. Not a warranty clause — the period where most of what matters gets found.
Every stage is signed off before the next begins, and nothing goes to a store or a domain without your approval. Timelines depend on scope — a PWA is typically weeks, a full native build with backend is months, and we would rather tell you that at the start than at the end.
07Where We Have Built
08One Link Of Many
An app nobody can find is an expensive icon. Every link below is built in-house.
09FAQ
Less Bureaucracy.
More Work.
Specialists assigned to your account, decisions explained before they run, and a number at the end that means something. Start the conversation — it costs nothing and you will leave it knowing more than you arrived with.
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Reviewed and updated August 2026