Paid media advertising is a type of online marketing that uses social media platforms to promote products, services, or content. Paid targeting refers to the practice of using paid advertising options on social media platforms to reach a specific audience. Social media platforms that offer paid targeting options include Facebook, Instagram, TikTok, Twitter, LinkedIn, and Pinterest.

When using social media marketing with paid targeting, businesses can use the targeting options provided by social media platforms to reach a specific audience based on demographics, interests, behaviours, location, and more. This allows businesses to ensure their ads are being shown to the people who are most likely to be interested in their products or services.

Paid targeting options typically include:

  • Demographic targeting:

    This includes options such as age, gender, income, education level, and job title.
  • Interest targeting:

    This allows businesses to target people based on their interests, hobbies, and activities.
  • Behavioural targeting:

    This includes targeting based on online behaviours such as search history, purchase history, and device usage.
  • Location targeting:

    This allows businesses to target people based on their location, such as city, state, or zip code.
  • Lookalike targeting:

    This is a feature that allows businesses to target people who have similar characteristics to their existing customers.

Here at Anaxeo, we carefully plan on which social media platforms we should to advertise and execute campaigns, ensuring we are targeting the right people and generating a positive return on investment. Last, but not least, we always design the highest-performing creatives, writing high convertible ad copies by using “marketing hooks'' to achieve best results.