Case Files · Restricted · Regulated · White Niches

Performance Marketing Case Studies · Real Account Figures

Twelve Files.
Names Sealed.
Numbers Open.

Most agencies write long stories about clients. We publish the numbers instead. A narrative assembled six months later can say anything — a cost per result cannot. Names, dates and account details stay closed, because the same agreement that protects them is the one that would protect you.

SEALED · NDA
Live archive feed12 files indexed

Restricted — Ten

Crypto
Crypto Gambling
iGaming
Casino
Betting
Forex & CFD
Trading
Payday Lending
Adult
Nutra

Regulated — Eight

Fintech
Financial SaaS
Insurance
Claims
Medical & Aesthetics
Dentistry
Cosmetic Surgery
Trading Education

White Niches — Eight

B2B SaaS
E-commerce
Automotive
EdTech
Services
Broadband
Home Improvement
Real Estate

Format

White-Label Execution

01 — Across All Twelve Files

67,274+Recorded results in these files
18Markets in these files
7+Files you can open
🇩🇪Germany🇫🇷France🇪🇸Spain🇨🇭Switzerland🇮🇹Italy🇭🇷Croatia🇬🇧United Kingdom🇦🇹Austria🇸🇪Sweden🇳🇴Norway🇫🇮Finland🇯🇵Japan🇰🇷South Korea🇵🇰Pakistan🇮🇳India🇱🇰Sri Lanka🇺🇸United States🌎Latin America🇩🇪Germany🇫🇷France🇪🇸Spain🇨🇭Switzerland🇮🇹Italy🇭🇷Croatia🇬🇧United Kingdom🇦🇹Austria🇸🇪Sweden🇳🇴Norway🇫🇮Finland🇯🇵Japan🇰🇷South Korea🇵🇰Pakistan🇮🇳India🇱🇰Sri Lanka🇺🇸United States🌎Latin America

02 — The Archive

Pull Any File

Every folder below is a live account. Open one and the breakdown builds in front of you — market by market, exactly as it appeared in the platform.

RestrictedFile 01Crypto GamblingSwitzerland · UK · Germany · Austria · Spain · Meta5,376subscriptions+
$20.61blended cost per subscription
The situation

An operator opening five European markets at the same time, each with a different language and a different cost of attention.

What was needed

Subscriptions at a predictable cost per market, without one expensive country quietly funding the rest.

BreakdownShareSubscriptionsCost each
Spain1,540$12.44
Austria1,089$16.51
Germany1,018$24.14
Switzerland849$27.07
United Kingdom880$29.64
Total5,376$20.61

Spain delivered a subscription for $12.44 while the United Kingdom cost $29.64 — same offer, less than half the price. Budget followed that gap weekly instead of being split evenly at the start.

Spend on this account: $110,775.84. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call
RestrictedFile 02Crypto GamblingSweden · Norway · Finland · Meta · Telegram Ads3,492subscriptions+
$12.77blended cost per subscription
The situation

A different operator entering the Nordics, where audiences are small and cost per thousand impressions is traditionally high.

What was needed

Prove the region could work at a lower blended cost than Tier-1 Europe rather than a higher one.

BreakdownShareSubscriptionsCost each
Finland1,326$10.98
Sweden1,192$12.63
Norway947$15.82
Total3,492$12.77

The Nordics came in at $12.77 — cheaper than Tier-1 Europe on a comparable offer. Telegram Ads carried part of the volume alongside Meta, which is unusual in this vertical and is exactly why it worked.

Spend on this account: $44,601.93. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call
RestrictedFile 03Crypto WebinarsJapan · South Korea · Meta8,007registrations+
$3.75blended cost per registration
The situation

A webinar funnel in two APAC markets where creative conventions and trust signals differ sharply from Europe.

What was needed

Registrations at a cost that made the webinar model viable at volume, not a small test.

BreakdownShareRegistrationsCost each
South Korea4,290$3.15
Japan3,717$4.45
Total8,007$3.75

Two markets, 8,007 registrations, blended $3.75. Creative was rebuilt per market rather than translated — that single decision is most of the gap.

Spend on this account: $30,052.19. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call
RestrictedFile 04Crypto WebinarsPakistan · India · Sri Lanka · Meta6,253conversations+
$2.58blended cost per conversation
The situation

South Asian markets with a messaging-led funnel rather than a landing page, because that is how the audience actually communicates.

What was needed

Open real conversations at scale instead of collecting addresses nobody would answer.

BreakdownShareConversationsCost each
Pakistan1,103$1.53
Sri Lanka1,071$1.78
India3,979$3.15
Total6,253$2.58

India carried the volume at $3.15, Pakistan carried the efficiency at $1.53. Running them as one campaign would have hidden both facts.

Spend on this account: $16,128.45. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call
RestrictedFile 05TradingMulti-market · 1.87M reach · Meta11,553results+
$1.64blended cost per result
The situation

A trading product with a broad audience and a hard ceiling on what the platform would accept in the copy.

What was needed

Volume at low cost, without wording that would put the account into review.

BreakdownShareResultsCost each
Campaign 51,336$1.35
Campaign 43,649$1.52
Campaign 12,395$1.54
Campaign 32,026$1.73
Campaign 22,147$2.04
Total11,553$1.64

11,553 results at $1.64 across 1.87M reach. Five parallel campaigns rather than one — so a single rejection never took the whole account down with it.

Spend on this account: $18,922.78. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call
RestrictedFile 06Payday LendingLatin America · Meta17,894leads+
$5.59cost per lead
The situation

A short-term lending product across Latin America, where lead volume is easy to buy and approval rate decides whether any of it mattered.

What was needed

Scale to five figures of leads a month while keeping the profile narrow enough to approve.

BreakdownShareLeadsCost per lead
Leads generated17,894$5.59
Total17,894$5.59

17,894 leads from a $100,000 budget at $5.59 each. The largest single deployment in this archive, and the one where creative rotation mattered most — volume at this scale burns audiences fast.

Spend on this account: $100,000.00. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call
RegulatedFile 07Forex & CFDGermany · France · Spain · Switzerland · Italy · Croatia · UK · Meta · Google Ads3,958first deposits (FTD)+
7European markets, licensed brand
The situation

A licensed brand with platform authorisation in place, running across seven European markets at once.

What was needed

Be measured on the deposit rather than on the lead — the only number the business actually counted.

BreakdownShareDeposits (FTD)Share of total
Germany73518.6%
France67917.2%
Spain65716.6%
Switzerland64216.2%
Italy46811.8%
Croatia3899.8%
United Kingdom3889.8%
Total3,958100%

3,958 first deposits across seven markets. Full detail on the forex marketing page. Every market came in comfortably under the agreed target, and the gap widened as segments narrowed. Croatia produced 389 deposits from a fraction of the population of Germany — small markets are not small returns.

Spend on this account: NDA. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call
RegulatedFile 08B2B FintechUnited States · 478,020 reached · Meta1,087qualified applications+
1.64Mimpressions delivered
The situation

A regulated financial product selling into the United States, where the sales team can only work with a narrow profile.

What was needed

Applications the sales team could process, not form submissions that die on the first call.

BreakdownShareCount
Impressions delivered1,639,499
People reached478,020
Qualified applications1,087
Applications1,087

1,087 qualified applications from 478,020 people reached. Cost per application stays closed at the client's request — the volume and the spend do not.

Spend on this account: £95,896.48. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call
RegulatedFile 09B2B FintechFormat test · same audience · LinkedIn5.70%click-through rate+
3.9×better than multi-asset
The situation

Two campaigns, one account, one audience. One built the way it is usually requested, the other the way we wanted to test it.

What was needed

Settle an argument with data instead of opinion, on a budget small enough that being wrong cost nothing.

BreakdownShareClicksClick-through rate
Single video5255.70%
Multi-asset1811.48%
Total7063.30%

A single video produced almost four times the click-through rate of the multi-asset format. Total cost of finding that out: £336.69. This is what split testing is for.

Spend on this account: £336.69. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call
RegulatedFile 10Fintech Lead GenerationTwo periods, same offer · Meta1,193leads+
46%cost per lead reduction
The situation

A financial services business where lead volume is easy and lead quality decides whether any of it was worth buying.

What was needed

Bring cost per lead down while keeping the profile narrow enough for the team to work with.

BreakdownShareLeadsCost per lead
Second period763$1.37
First period430$2.53
Total1,193$1.79

Cost per lead fell from $2.53 to $1.37 on the same offer — creative rotation and audience narrowing, not a bigger budget.

Spend on this account: $2,130.07. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call
White NicheFile 11Home ImprovementFive service lines, two channels · Meta · Google Ads5,197enquiries+
9.46%conversion rate on paid search
The situation

A home improvement business running two channels at once, with five distinct service lines competing for the same budget.

What was needed

Find which service line and which channel actually produced work, not just which produced enquiries.

BreakdownShareEnquiriesCost each
Kitchens · Meta833£12.18
Bathrooms · Meta571£14.06
Open plan · Meta633£14.98
Extensions · Meta200£19.63
Outdoor · Meta140£24.84
Paid search · Google2,820—
Total5,197£14.75 blended

Kitchens produced an enquiry for £12.18, outdoor work for £24.84 — twice the price for the same client. Paid search converted at 9.46% across 29,720 clicks. White niche work, identical discipline.

Spend on this account: £73,315.14. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call
White NicheFile 12E-commerceMulti-channel attribution · Meta · Google · TikTok · YouTube2.65return on ad spend+
$138,156profit tracked
The situation

A brand where paid social and paid search were each being judged on their own reported numbers, and both looked worse than they were.

What was needed

Measure the whole picture instead of two channels arguing over the same customer.

BreakdownShareAmount
Revenue tracked$223,070
Profit$138,156
Ad spend$84,074
Purchases3,264
Return on ad spend2.65

$84,074 in, $223,070 out, $138,156 profit. Paid social and paid search overlapped on 1,072 orders — proof that judging either channel alone understates both. Four channels, one number that mattered.

Spend on this account: $84,074.64. Figures exactly as they appeared in the platform.

Client, dates and account names sealed · screens opened live on the call

03 — Full Breakdowns

Three Files,
Opened Completely

Every number, what was broken, what we changed — and what we tried that did not work. Published because a case file without that last part is an advertisement.

Or read all three side by side in one table — the summary.

04 — What Is Not On This Page

This Is A Small Part
Of The Work.

Twelve files, every one of them real. Most of what we run never appears anywhere — not on this page, not in a deck, not in a pitch. That is not modesty, it is the agreement. And it is the same agreement we would sign with you.

Every Client Arrived With A Problem

Some were starting from zero and did not know which channel would work. Some had already paid another agency and got nothing back. Some had a strong team and needed more hands and fresher ideas.

Built To The Money Event

Deposits in restricted verticals, qualified leads in regulated ones, sales in white niches. Not sign-ups, not impressions — the point where marketing actually produced revenue.

Senior Specialists, Assigned To You

People are put on your project rather than spread across five. Less bureaucracy, more work — nothing launches without your approval, and every decision is explained before it runs.

We are not paid to be busy. We are paid for the result.

Crypto, crypto gambling, iGaming, casino, betting, trading, payday lending, forex and CFD, fintech, financial SaaS, insurance, claims, home improvement, e-commerce and more — restricted, regulated and white niches alike. Your numbers would sit on this page too. Under the same NDA.

How the whole agency works · High-risk media buying · Forex marketing · Paid media · Conversion rate