Case Study
Achieving Loan and Investment Lead Success: $60K Budget, $7 CPL
About the Client
Zaem.kg is a Kyrgyzstan-based financial services company specializing in loans secured by automobiles and real estate.
They also offer attractive investment opportunities for individuals seeking higher returns. Zaem.kg approached Anaxeo due to our extensive experience in the financial services industry, seeking to generate high-quality leads for their services. Their primary focus was to establish trust with their audience while achieving cost-efficient lead generation.

Objective

Zaem.kg aimed to generate a significant number of high-quality leads for their loan and investment services while keeping the cost per lead (CPL) under $7 USD. With a total budget of $60,000 USD, they wanted to reach potential customers effectively while emphasizing trust and transparency in their messaging.
Our Approach
  • 1
    Comprehensive Market Research
    We began with a detailed analysis of the Kyrgyzstan financial market, including a competitor study, to identify audience preferences and gaps in existing offerings. This research shaped the campaign strategy.
  • 2
    Testing Phase
    To refine our approach, we conducted small-scale test campaigns, analyzing ad performance, audience engagement, and messaging effectiveness. This allowed us to create highly targeted and effective campaigns.
  • 3
    Strategic Campaign Structuring
    We launched six campaigns, each tailored to a specific audience segment, such as automobile owners, real estate holders, and potential investors.

    Each campaign featured:
    • Multiple ad sets targeting different demographics and interests.
    • Unique creatives, ad copies, and video content to ensure relevance.
    • Messaging focused on education, trust, and long-term value rather than quick solutions.
  • 4
    Trust and Social Proof
    Understanding the importance of credibility, we emphasized client testimonials, case studies, and transparent communication in our ads. We ensured Zaem.kg’s messaging reflected honesty and reliability, which resonated with their audience.
  • 5
    Ongoing Optimization
    Using performance data, we continuously optimized the campaigns, reallocating budgets to high-performing ad sets and adjusting targeting to maximize results.
  • Compaign Name
    Strategic_AutoLoans

    Growth_RealEstateLoans

    Focus_InvestorEngagement

    Retargeting_LoanLeads

    Awareness_BudgetPlanning

    Refined_LookalikeAudiences
  • Budget
    $11,000.00

    $9,500.00

    $8,500.00

    $15,500.00

    $9,000.00

    $6,500.00
  • Amount Spent
    $10,869.87

    $9,392.78

    $8,391.92

    $15,268.82

    $8,867.98

    $6,455.87
  • Leads Generated
    1,802

    1,472

    1,254

    2,342

    1,455

    1,115
Total Results:
  • Budget Allocated: $60,000
  • Amount Spent: $59,247.24
  • Total Leads Generated: 9,440
  • Average Cost per Lead: $6.28
Key Highlights
  • 1
    Trust-Focused Messaging:
    By prioritizing transparency and credibility, we aligned Zaem.kg’s values with their audience's expectations.
  • 2
    Diverse Campaigns:
    Each campaign addressed specific audience needs with tailored creatives, ad sets, and placements.
  • 3
    Efficient Spending:
    The campaigns remained well within the client’s CPL target of $7 USD, achieving an average CPL of $6.28 USD.
  • 4
    Scalable Insights:
    The test campaigns provided valuable insights that were scaled effectively to maximize results.
Conclusion

Through strategic planning, rigorous testing, and a commitment to trust and transparency, Anaxeo successfully delivered 9,440 qualified leads for Zaem.kg at an average CPL of $6.28 USD. This case study demonstrates our ability to deliver measurable results in highly competitive and regulated industries while maintaining the highest standards of professionalism.


By working with Anaxeo, Zaem.kg established a solid foundation for future growth and customer engagement in the Kyrgyzstan market

Contact Us Next