Loan Service
The client, a credit broker, needed to increase the flow of incoming lоаn applications in various countries. They specifically requested that we focus on Facebook and Instagram. This niche is challenging and requires a careful approach, as Facebook and Instagram do not favor brokers and there are frequent blockages that we had to manage.
Countries Under our Supervision:
South Asia
India
Pakistan
Sri Lanka
Europa
United Kingdom
Ireland
Germany
Nedherlands
France
North Asia
Japan
South Korea
For a detailed report with comprehensive figures, please request it via our website or email us at info@anaxeo.com.
Latin America
Brazil
Argentina
Dominicans
Mexico
Our Approach:
Client Base Analysis:
Identified key points from the client base to use in advertising
First, we analyzed past campaigns, creatives, content, social media engagement, and reviews. We determined the promotion strategy and completed the following tasks:
Competitor Analysis: Conducted a thorough analysis of competitors
Landing Pages and Quizzes:
Created multiple landing pages and quizzes for testing
Backup Accounts:
Purchased dozens of farmed accounts for contingency plans (Plan A/B/C/D)
Social Media Pages:
Established separate Facebook and Instagram pages for all accounts
Creatives Development:
Created numerous advertising banners and videos featuring our influencers
Ad Copy:
Developed dozens of compelling ad copies (text)
CRM System:
Created our own CRM system to ensure incoming applications were processed within 3-5 minutes
Budget:
• Website Conversion
• Send Message
Total Budget Spent: $100,012.77
Conversions Through Landing Pages: 17,899 leads
Messages Sent: 11,171 messages
The client provided a monthly budget of $100,000, as long as the testing stages did not result in a negative ROI. During the testing phases, we achieved a positive ROI and began scaling the campaigns monthly. Given the high ROI in this niche, these budgets resulted in significant profits.
Results:
Based on our deep analysis of the analytics data, we decided to separate campaigns in different countries by objectives:
For a detailed report with comprehensive figures, please request it via our website or email us at info@anaxeo.com.