Quality Lead Generation for a
OnlyFans
Agency
Agency
Case Study:
Client Overview:
The client, an OnlyFans management agency, had the goal of recruiting new creators using Facebook Lead Forms. Due to platform restrictions on adult content, our team employed an innovative approach to bypass these limitations and generate high-quality leads for onboarding new models.
Objective:
The objective was to attract potential creators and successfully convert them into agency models. We aimed to generate leads through Facebook while ensuring the continuity of campaigns despite platform restrictions through careful planning and execution.
Strategy:
Navigating advertising restrictions requires both expertise and contingency planning. As professionals, we understand that accounts used for advertising may face suspensions due to the niche being targeted. To mitigate this, we utilized a setup involving multiple accounts and other strategic methods to ensure campaigns ran smoothly even when disruptions occurred.
Proactive Risk Management:
We always prepare for potential suspensions by having plans A, B, and C ready to activate. This includes investing in proxies, mobile verification, and other software to guarantee uninterrupted ad delivery.
Ad Strategy and Execution:
CBO_TalentScout_Pipeline_1:
Focused on broad outreach to discover aspiring creators with a general interest in the content creation industry
CBO_DigitalCreator_Recruitment_2:
Targeted individuals already familiar with platforms like OnlyFans, aiming to onboard creators who sought professional management and growth opportunities
Budget Allocation:
The proposed budget was $6,000, with a slight overage due to optimization adjustments. The campaigns were distributed across multiple accounts to ensure performance and reduce risks associated with account suspension.
- Compaign Name
CBO_TalentScout_Pipeline_1
CBO_DigitalCreator_Recruitment_2
TOTAL - Budget
$3,000.00
$3,000.00
$6,000.00 - Amount Spent
$3,045.00
$3,015.00
$6,060.00 - Leads Generated
516
418
986
Lead Generation Summary:
The campaigns generated a total of 986 leads, with the client converting 22% into active models. This results in 217 conversions from the initial lead pool. The cost to onboard each model was $125, which covered the entire process from lead generation to the final onboarding phase.
Campaign Results:
CBO_TalentScout_Pipeline_1:
Generated 516 leads with a cost per lead of $5.90. This campaign focused on broad outreach to potential creators new to the platform
CBO_DigitalCreator_Recruitment_2:
Generated 484 leads with a cost per lead of $6.23, targeting more experienced creators
Key Takeaways:
Broad vs. Targeted Approach:
The broad reach of CBO_TalentScout_Pipeline_1 proved to be more cost-efficient, while CBO_DigitalCreator_Recruitment_2 helped attract more experienced candidates at a slightly higher cost.
A combination of these approaches allowed us to cover a wide audience and meet diverse recruiting goals.
A combination of these approaches allowed us to cover a wide audience and meet diverse recruiting goals.
Creative & Messaging:
Engaging creatives that highlighted growth opportunities and professional support for OnlyFans creators resonated strongly with the target audience, resulting in high lead conversion rates.
Effective Budget Management:
Although the total spend was slightly above the allocated budget, this allowed for more flexibility in optimizing the campaigns, leading to better overall performance.
Final Remarks:
This case study illustrates our strategic approach to running Facebook Lead Form campaigns for an OnlyFans agency. By effectively managing budgets, creating tailored messaging, and strategically targeting audiences, we were able to deliver an impressive volume of quality leads for the client, positioning them for future success.