Conclusion:
1. Campaign Segmentation:
By splitting the budget across three distinct campaigns, we were able to test various creative approaches, which allowed us to identify which messaging resonated most with the target audience.
2. Creative Optimization:
Throughout the campaign, we continuously tested different ad formats and visuals. CBO_Pamella_18+ proved to have the most effective combination, leading to the highest number of registrations and the lowest cost per subscriber.
This campaign exceeded expectations in several key areas. With a total spend of $7,051.67 (slightly above the planned budget of $7,000), we successfully delivered 951 website subscriptions at an average cost per subscriber of $7.42.
The campaign's success can be attributed to the following factors:
3. Audience Targeting:
We used advanced audience segmentation techniques to reach the most relevant users. This ensured that each dollar spent was used efficiently to drive real, high-quality website registrations.