Case Study:

Paid Advertisement Campaign
for a Webcam Industry Client

Client

Our client in the webcam industry, wanted to increase website registrations via targeted Facebook campaigns. Due to confidentiality agreements, we are not disclosing the client’s name.

The goal was to acquire website registrations through three Facebook campaigns, each optimized for maximum performance based on targeted audience segments and creative testing.

Background:

Objective:

We launched three Facebook CBO (Campaign Budget Optimization) campaigns:

Strategy:

CBO_Anna_18+

CBO_Jessica_18+

CBO_Pamella_18+

Back-
ground:

Important

The names of the campaigns are based on internal logic for structuring purposes, and the ad copies contain various creatives, not tied to the campaign names.

Each campaign targeted users aged 18+ with different creative approaches, focused on driving website registrations.

While the total budget was set at $7,000, we ended up spending slightly more and less across the campaigns, resulting in a total spend of $7,051.67.

Note:

Budget Allocation:

Campaign Results:

Back-
ground:

Total Budget:

$7,051.67

Budget per Campaign:

Distributed based on slightly varying ad spends across the campaigns.

Average Cost per Webiste Subscriber:
The average cost per registration across all campaigns was $7.42.

Best Performing Campaign:
CBO_Pamella_18+ had the lowest cost per subscriber at $7.02, yielding 348.37 website registrations.

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Total Subscriptions:
Across the three campaigns, we delivered a total of 951 website registrations while spending $7,051.67, slightly over the original budget.

Key Takeaways:

finalizing case study

Conclusion:

1. Campaign Segmentation:
By splitting the budget across three distinct campaigns, we were able to test various creative approaches, which allowed us to identify which messaging resonated most with the target audience.

2. Creative Optimization:
Throughout the campaign, we continuously tested different ad formats and visuals. CBO_Pamella_18+ proved to have the most effective combination, leading to the highest number of registrations and the lowest cost per subscriber.

This campaign exceeded expectations in several key areas. With a total spend of $7,051.67 (slightly above the planned budget of $7,000), we successfully delivered 951 website subscriptions at an average cost per subscriber of $7.42.

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The campaign's success can be attributed to the following factors:

3. Audience Targeting:
We used advanced audience segmentation techniques to reach the most relevant users. This ensured that each dollar spent was used efficiently to drive real, high-quality website registrations.

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