2. Customization for Regional Success:
Recognizing the unique characteristics of each African country, we implemented tailored strategies. This included adjusting creatives, ad copies, targeting, keywords, and creating more structured campaigns for each country to maximize the conversion rate and build a community around the brand.
Our comprehensive approach involved managing and optimizing various online channels, including Facebook, Google, Instagram and CPA networks.
Here's how we transformed Betpawa's online presence:
1. Data-Driven Decision Making:
We initiated the process by analyzing past data, including campaign performance, creatives, and engagement across each channel. This in-depth review allowed us to identify the most profitable and engaging channels, enabling us to concentrate our efforts effectively.
3. Diversifying Tactics:
We also recommended running retention and social engagement campaigns alongside major initiatives. This holistic approach aimed to not only attract new depositors but also retain and engage existing users, creating a robust and loyal customer base.