2. Tailored Landing Pages:
Recognizing the importance of high-quality leads, we designed new landing pages specifically tailored for lead generation. These landing pages were optimized to capture the attention of potential ISA investors.
1. Comprehensive Data Analysis:
Our journey began with an in-depth analysis of past campaigns, with a particular focus on the conversion rate on the main website. This analysis provided valuable insights that guided our strategy.
In pursuit of Churchill Sloan's ambitious lead generation goals, we adopted a strategic approach that hinged on data-driven decision-making and meticulous optimization:
3. A/B Testing:
To refine our strategy further, we implemented various A/B tests on platforms: Facebook, Instagram and Google. Some of these tests involved creating entirely new campaigns, while others involved fine-tuning existing ones. This allowed us to identify the most effective approaches.