Our Approach:

2. Customization for Regional Success:
Recognizing the unique characteristics of each African country, we implemented tailored strategies. This included adjusting creatives, ad copies, targeting, keywords, and creating more structured campaigns for each country to maximize the conversion rate and build a community around the brand.

Our comprehensive approach involved managing and optimizing various online channels, including Facebook, Google, Instagram and CPA networks.

Here's how we transformed Betpawa's online presence:

1. Data-Driven Decision Making:
We initiated the process by analyzing past data, including campaign performance, creatives, and engagement across each channel. This in-depth review allowed us to identify the most profitable and engaging channels, enabling us to concentrate our efforts effectively.

3. Diversifying Tactics:
We also recommended running retention and social engagement campaigns alongside major initiatives. This holistic approach aimed to not only attract new depositors but also retain and engage existing users, creating a robust and loyal customer base.

Results:

2. Growth in Depositors:
The number of depositors increased by a substantial 14.6%. By tailoring our approach to each country's unique characteristics, we successfully attracted and converted a higher number of depositors.

Our strategy produced impressive results for Betpawa:

1. Increased Leads Volume:
Using the same budget, the volume of leads increased by a remarkable 23%. Our focus on optimizing profitable and engaging channels significantly boosted lead generation across the targeted African countries.

3. Social Organic Followers: Betpawa's social media presence received a significant boost, with organic followers increasing by 16%. This growth demonstrated the effectiveness of our retention and engagement campaigns in building a loyal community around the brand.