Churchill Sloan
Claims Management Company
Countries Under our Supervision:
United Kingdom
Northen Ireland
Objectives:
- Increase Lead Conversion
- Generate 500 quality leads per day
Churchill Sloan, a Claims Management Company specializing in handling complaints against banks for potential mis-selling of Packaged Bank Accounts, was on a mission to provide top-tier service to its clients. The objective was clear: to generate 500 quality leads per day, five days a week, within the United Kingdom and Northern Ireland.
2. Tailored Landing Pages:
Recognizing the importance of high-quality leads, we designed new landing pages specifically tailored for lead generation. These landing pages were optimized to capture the attention of potential ISA investors.
Our Approach:
1. Comprehensive Data Analysis:
Our journey began with an in-depth analysis of past campaigns, with a particular focus on the conversion rate on the main website. This analysis provided valuable insights that guided our strategy.
In pursuit of Churchill Sloan's ambitious lead generation goals, we adopted a strategic approach that hinged on data-driven decision-making and meticulous optimization:
3. A/B Testing:
To refine our strategy further, we implemented various A/B tests on platforms: Facebook, Instagram and Google. Some of these tests involved creating entirely new campaigns, while others involved fine-tuning existing ones. This allowed us to identify the most effective approaches.
2. Increase in Quality Leads:
The percentage of quality leads experienced a significant surge, elevating from 42% to an impressive 63%. This not only showcased our prowess in attracting high-value leads but also demonstrated their genuine interest in the claims service offered by Churchill Sloan.
Results:
1. Targeted Success:
Through meticulous analysis and optimization, we identified the right targeting options, keywords, creatives, and ad copies. This resulted in effectively generating a 500 of quality leads within the target cost per acquisition for the company, all while utilizing the same budget.
