Our Strategic Approach:
1. Dual Landing Pages:
We advocated for the creation of two distinct landing pages—an engaging lead generation page for sign-ups and a streamlined direct purchase page. This dual approach allowed us to strategically test and determine the most effective tactic, facilitating continuous refinement of the overall sales funnel.
2. Landing Page Design and Creatives:
The responsibility for crafting compelling ad copies, designing creatives for paid campaigns, and optimizing landing pages rested with us. Through a thorough review of past campaigns, including a detailed analysis of cost per lead and sales data by country and channel, we identified high-revenue countries, effective channels, and successful placements.
3. Relentless Optimization:
Despite an already commendable conversion rate from leads to customers, our commitment to excellence drove us to continuously question, "Can we do better?". Leveraging analytical tools, we identified that 36% of individuals initiated an order but did not complete their purchase or sign-up. This insightful data fueled our unwavering drive for improvement.
4. Building Trust: In addition to standard approaches such as email marketing and retargeting, we initiated an innovative campaign focused on building trust. This unique campaign went beyond traditional review platforms.
Our approach was meticulously crafted and tailored for success: