Investments In Film Industry

The Challenge:

Red Rock Entertainment a film investment and production company, entrusted us with a distinctive challenge. Their goal was to generate clients intrigued by film investments, promising an enticing return of 12% per year, complemented by captivating bonuses tied to the invested amount. These exclusive perks included opportunities to meet actors, attend film premieres, and more.

Film investments were not top-of-mind for the majority of potential investors. Red Rock Entertainment tasked us with the mission of reshaping this perception, presenting film investments as an alluring and viable option. Our clear objective was to design captivating campaigns, introduce innovative investment opportunities, build trust, and construct a highly effective marketing funnel.

Our Mission:

Results:

1. Landing Pages and Creatives:
Following an in-depth analysis, we meticulously crafted A/B/C versions of creatives and landing pages. Rigorous testing across campaigns and channels provided valuable insights into elements resonating with the target audience.

2. Continuous Optimization:
Going beyond A/B/C testing, we acknowledged the dynamic nature of digital marketing. An additional campaign was strategically introduced to test a different approach, and our agility paid off as this new campaign outperformed the initial versions.

Our methodology revolved around comprehensive analysis, strategic creativity, and agile adaptation:

In a remarkable 7 weeks, surpassing the initially anticipated 12 weeks period, the campaigns under our supervision not only achieved the desired level of investments but also exceeded Red Rock Entertainment's expectations. Our carefully designed creatives, compelling ad copies, and trustworthy landing pages generated a significant level of interest, resulting in substantial investments. The specifics of the success remain confidential but serve as a testament to our strategic prowess.

Impressive Outcome: