01Free Tool
Impressions become clicks, clicks become registrations, registrations become deposits — and each step throws most of them away. Move the sliders and watch where your money stops being money.
No benchmarks are supplied and nothing is stored. Put in your own numbers, or the numbers somebody has promised you, and see whether the arithmetic survives.
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A ten percent improvement to each input, measured against deposits.
02How To Read It
A cheap cost per registration means nothing if the registration to deposit rate is low. The only cost that matters is the one attached to money arriving. More on FTD-measured campaigns.
Delivery systems need a reasonable volume of conversion events to stabilise. Too few and the campaign stays in learning permanently, which makes costs erratic regardless of how good the targeting is.
A single deposit rarely covers acquisition on its own. Whether a customer returns is a retention question, and it sits on your side rather than in the advertising account.
03FAQ
Less Bureaucracy.
More Work.
Bring the numbers you just put in, and we will tell you which of them are realistic in your market and which are not. The conversation costs nothing and carries no proposal attached to it.
Glossary · Case files · High-risk media buying · CRO & analytics
Reviewed and updated August 2026