There is no ranked list at the end of this. There are eleven questions, the answers that should worry you, and the two that will end most conversations in the first ten minutes. We are an agency in this category, so read it with that in mind.
Search for a forex marketing agency and you will find a dozen articles listing ten agencies. Almost every one of them was written by an agency that placed itself first.
We could write that article. It would rank, and it would be worth nothing to you, because a ranked list tells you who writes content rather than who produces deposits.
A list ranks agencies. Questions rank answers. Only one of those survives contact with your account.
So this is the list of questions instead — including the ones we find uncomfortable. We are an agency in this category and we want your business. Read it knowing that.
Ask these first. They save you the other nine.
| Ask | What a bad answer sounds like |
|---|---|
| What are we judged on, in writing, before launch? | Leads, clicks, impressions, reach, or anything that arrives before money does. If the number they are paid against is not the number that pays you, the incentives are already misaligned. |
| Where does the conversion event fire, and on which domain? | A vague answer, or one that describes a button on a page they control. If the event fires before money moves, the delivery system will spend your month finding people who click. |
If both answers are solid, keep going. If either is vague, the rest of the conversation is decoration — covered in more depth in this article.
Four responses that sound reassuring and are not.
| What they say | Why it should stop you |
|---|---|
| We guarantee a cost per lead | Nobody can guarantee a market price they do not control. Either the guarantee has conditions you have not read, or the leads will be worthless enough to hit it. |
| Your accounts will never be banned | In this category accounts stop. The useful promise is fewer, shorter and cheaper failures — not none. |
| We have a proprietary method | Sometimes true. Ask what it produces and how it is measured. If the answer stays abstract, the method is a sales asset rather than a technical one. |
| Here are results from a similar client | Ask whether they ran that account. A striking number of case studies in this industry describe work somebody else did. |
The honest version, including where an agency is the wrong answer.
| Agency | Freelancer | In-house | |
|---|---|---|---|
| Speed to start | Days | Days | Months to hire |
| Breadth of skill | Media, creative, pages, tracking | Usually one of those | Whatever you hired |
| Cost at low spend | Fees dominate | Cheapest | Salary regardless of output |
| Cost at high spend | Efficient | Capacity ceiling | Efficient, once built |
| Key-person risk | Spread across a team | One person, and they can leave | Real, and often underestimated |
| Knows your product | Learns it | Learns it | Lives it |
| Best when | Multiple markets, restricted category, no internal team | One channel, one market, small budget | Large stable spend, one product |
If you are running one market on a small budget, a good freelancer will beat most agencies on value. We would rather tell you that than take the brief and underdeliver.
Three models, and what each one quietly incentivises.
Whichever model, the definition of the paid action belongs in the contract, written before launch, with the sales desk in the room.
It would be dishonest to publish a list of questions and not answer them. Short versions, and the pages where the long ones live.
And the uncomfortable one, answered honestly: if your budget is small and you need one market on one channel, hire a freelancer. We will still take the call, and we will still tell you that.
Related
Forex marketing, measured on depositsOpen → What we refuse to do, published openlyOpen → What actually produces forex depositsOpen → Terms they will use on the callOpen →Less Bureaucracy.
More Work.
Specialists assigned to your account, decisions explained before they run, and a number at the end that means something. Start the conversation — it costs nothing and you will leave it knowing more than you arrived with.
Published August 2026 · More articles