I was running different A/B tests. Some of them were built from scratch, some of them were changed. As a result I have found the right targeting, keywords, creatives, successfully achieving the result by generating quality ISA leads under target cost per lead. Minimum enter amount of investment per lead to be qualified: 1000 British Pounds.
Paid Social Media Management (Facebook & Instagram)
Admiral Markets Chief marketing manager came to me with the objectives of increasing conversion rate and reducing cost per lead generation across their overall accounts globally on Facebook and Instagram.
Reduced the CPL (cost per lead) in all countries by 30%-60% depending on the country. Saved thousands of Euros.
Using the same dedicated budget increased real-time leads by 22%
Increased Conversion Rate by 17%-32% (depending on the country).
Investments In Films Company Increases Return On Ad Spend (ROAS) by + 440%
ROAS Increased by +448%.
I have suggested using a landing page for each film instead of giving people choice in which film to invest on their own website. For each film I have created different campaigns with different ad sets, call to action, and creatives which resulted in increasing the account ROAS by staggering +428%.
Increased average conversion rate from 9% to 17%.
Utilizing different landing pages for each film, funnels, targeting, creatives with the marketing hooks and conversion rate optimization knowledge I have increased the already high 9% conversion rate to 17%.
Financial Investments Company.
Reduced Cost Per Lead by 40% In 19 Countries.
The main goal was to reduce the cost per lead on Facebook and Instagram channels in Germany, United Kingdom, Austria, Switzerland, Spain, France, Ireland, Denmark, Croatia, Czech Republic, Poland, Romania, Hungary, Portugal, Estonia, Latvia, Lithuania, Slovenia and Slovakia to hit the target cost per lead in each country.
Adjusting the creatives, marketing messages in the ad, setting up various targeting tactics, I have increased the click through rate (CTR) which led me to acquire more leads, hit the target and save thousands of Euros for the company per month.
Car Lease With Bad Credit.
Analysing a website, creatives, ad text, content on the website, organic posts, past campaign history, using analytical tools, I have suggested making adjustments and improvements. To make them feel confident, I haven’t touched their best performing campaigns. I have created different tactics/variations to make a comparison in results.
1. Reduced Cost Per Lead by 24%
2. Increased Quality Leads by 16%
Educational Video Courses (E-com)
Total Sales: 129,742 EURO.
This partner was having a hard time scaling their business due to a lack of understanding in PPC channels and was stuck in the same monthly revenue point. The video courses were promoted in different countries and different time zones.
I have reviewed their past campaigns, from the analytical perspective. I have done A/B/C/D testing with campaigns, ad sets and landing pages. From there, I have chosen the right platform for each country, created different creatives for each country, and different targeting options.
Increased the conversion rate from 5.6% to 16%.
This is not just a lead form where you submit your details and there was no free trial. You must buy straight away if you like it and you trust, which makes this harder compared to a lead generation. The sales increased. I also was building the trust around the brand and have suggested to increase the cost per video courses which led us in revenue of total 129,742 EURO
I work with each partner to deliver genuine added value to my customers.
I find your customers on global digital platforms.
What Can You Expect From Me?
Unlimited Monthly Ad Campaigns
Unlimited Unique Ad Variations
Campaign Set Up Calls
Custom Audience Creation
Ad Content Creation (images, copy & pages)
Help & Guidance with Offer Creation
Ongoing Dynamic Campaign Split-Testing
Frequent Campaign Reports
Regular Lead Quality Review
How do I do it?
I will ask all the right questions in order to understand your business goals and processes – then develop the best marketing strategy and right funnels for your business that will deliver more sales, more leads, more traffic, more engagement.
2. I Find Your Customers Through Advanced Targeting and Precise Keywords on Global Advertising Platforms
My effectiveness and efficiency come from having data analysis, behavioral science, understanding advertising algorithms to ensure advert delivery and audience optimisation for every campaign.
3. AD Creatives That Convert
There’s so much to take into consideration and it’s no surprise that brands and marketers alike feel stumped when it’s time to head to the drawing board. I’m always designing the highest-performing creatives, ad copies by using “marketing hooks”, which attracts people to become your customer.
I’m constantly reviewing campaigns in real-time to ensure maximum performance – and with disposition feedback, we can increase your ROI too.
Born out of a highly regulated industry, I understand the importance of being beyond reproach in relation to legal requirements and always deliver GDPR-compliant leads. Before launching campaigns, I always present to my clients which ads will be live. No campaigns will be launched without client approval.