According to Bamboo HR, businesses spend an average cost of $4,125 per hire. And that’s before you start thinking about the cost of salary and benefits. Why are we talking about this? Because to get the same amount of work that you would normally get out of a marketing agency, you may have to make multiple hires.
For many smaller businesses, and even some bigger ones, that might not be realistic. With a marketing agency, you pay a simple lump sum at the end of every month plus the cost of advertising. There are no bonuses or benefits to pay. You can literally set it and forget it for a set price.
There simply aren’t too many ways that you can get the work of five or six in-house marketing team members done at a lower total cost. When you’re watching every dollar, those financial benefits can’t be underestimated.